This course prepares business professionals to gain competitive advantages with commonly available enterprise data from applications like CRM, ERP, POS, etc. By having the right approach and applying the relevant techniques, these datasets can be used for a wide range of business analytics use cases – for the purposes of driving revenues, decrease operating costs, and ensure compliancy to regulations.

For each of the use cases covered in this course, the relevant datasets will be described, along with the layman illustration of the challenges and thought processes in creating and deploying the predictive models.